DAREDEVIL CHALLENGE
Brawl Stars is a dynamic game with a lively creator community. However, as the game matured, content became predictable and community fatigue set in. They needed an in-game event to inject fresh energy and attract new players. So, we teamed up with real-world daredevils to create a set of extreme, challenge-oriented maps designed to reinvigorate the existing community and attract a thrill-seeking audience.
CASE STUDY FILM
We partnered with Pro Parkour & Chase Tag Athlete Charles Poujade, Pro Skateboarder & Stuntman William Spencer, and motorsport team Stunt Freaks Team. Together with BS developers, they created special maps designed around their sports and recorded videos challenging BS creators to test their skills.
We also sent 5 top-tier BS creators boxes with invitations and a challenge to participate in a Brawl Stars tournament alongside their chosen non-Brawl Star creator teammate. They recorded unpacking videos inviting their audience to watch them battle each other and we ended up with five teams of 2 creators each. By challenging BS creators to team up with non-BS creators, we overcame the barrier that we would have faced if we tried to invite the latter directly.
The Daredevil Challenge was a complete success. We inspired 35 new and existing influencers to develop dynamic social content that reached over 11 million total views. Beyond the numbers, the quality of the community response was staggering; the tournament generated lots of comments from excited community members, so much engagement for the videos, and plenty of buzz.
