CARD EVOLUTION
When Supercell were developing the new Card Evolution update for the ultra-popular game Clash Royale, they asked for help to create a bit of buzz with an attention-grabbing launch video.
HERO FILM
The main objective of the project was to generate excitement within the Clash Royale community about the Card Evolution update. The goal was to raise awareness and provide clarity on how the update would work, through an engaging 3D animated film that effectively showcased the new update's features.
Upon release, the animated film immediately resonated with the Clash Royale community. The video trended as the #1 topic in several countries, and its popularity on YouTube soared with over 22 million views and counting. It also won Best Gaming Trailer at the Global Entertainment Awards and
"Waste turned round a complex, high-craft 3D production to a tight time-scale, creating a high-impact animation from the very first second. Not only that, but they also managed to make Evolved Barbarian say his very first word. A huge thanks to the team at Waste for pulling out all the stops for a truly epic film!" — Erol Tekkanat, Brand & Content Marketing at Supercell